SILVER RAIN / About
The experience behind the wider view.
15 years
inside the work.
A wider view of it.
From starting an online college newspaper to organic, paid, creators and growth marketing for household brands. Silver Rain brings that experience into one practice, with Tony leading the work.
Explore Tony’s career & thinking
Decisions, with the context.
SELECTED FOUNDER WORK / NOT SILVER RAIN CLIENT RESULTS
One more step.
A better-qualified visit.
At Shopify, Tony put a personality quiz between the ad and the landing page. The approach became Friction by Design.
Founder experience at Shopify. Measured on session-to-lead conversion; this result does not establish incremental revenue or acquisition-cost impact.
Would they have
bought anyway?
Reconsidering where acquisition spend was going led Tony to move retargeting budget into prospecting.
Founder experience in-house at Yamibuy. Before-and-after results, not a holdout test; these figures do not establish causality.
Where should
your next
dollar go?
Thirty minutes on the business, the gaps you’re seeing and the decisions you need to make.
You’ll speak with Tony.
Book a conversation tony@silverrain.agency